Zona Maco Booth
Zona Maco Booth
COMPLETON YEAR:
2021
GROS BUILT AREA:
61 m2 / 653 ft2
LOCATION:
Mexico City, Mexico
PROGRAM:
Art Gallery Booth
COMPLETON YEAR:
2021
GROS BUILT AREA:
61 m2 / 653 ft2
LOCATION:
Mexico City, Mexico
PROGRAM:
Art Gallery Booth
COMPLETON YEAR:
2021
GROS BUILT AREA:
61 m2 / 653 ft2
LOCATION:
Mexico City, Mexico
PROGRAM:
Art Gallery Booth
COMPLETON YEAR:
2021
GROS BUILT AREA:
61 m2 / 653 ft2
LOCATION:
Mexico City, Mexico
PROGRAM:
Art Gallery Booth
COMPLETON YEAR:
2021
GROS BUILT AREA:
61 m2 / 653 ft2
LOCATION:
Mexico City, Mexico
PROGRAM:
Art Gallery Booth
COMPLETON YEAR:
2021
GROS BUILT AREA:
61 m2 / 653 ft2
LOCATION:
Mexico City, Mexico
PROGRAM:
Art Gallery Booth
Completion Year: 2023
Gross Built Area: 58.7 m2 / 631.8415 ft2
Project Location: Paris, France
Program: Restaurant
COMPLETON YEAR:
2021
GROS BUILT AREA:
61 m2 / 653 ft2
LOCATION:
Mexico City, Mexico
PROGRAM:
Art Gallery Booth
DESIGN TEAM:
Douglas Harsevoort (Partner), Juan Sala (Partner)
PHOTOS BY:
COLLABORATORS:
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Art fairs are notoriously bland in regard to their overall spatial configurations, anonymous backdrops to the art and design pieces on display, a product of their scale and need for repetition with the speed at which these events come and go. However, it was our aim to create something special within the banal, a small enclave of enclosure, giving visitors the opportunity to wander in this small world, housing the paintings and sculptures of Labor Gallery and design pieces of AGO Projects. In this way, patrons could imagine the pieces they could purchase as an ensemble, already getting a sense for the spaces they might inhabit once at home, an attempt to ground them in some architectural reality, as opposed to an abstract blank white canvas.

The crossing beams of the space allow for each room to feel like an actual room, and at the same time functionally create openness that flow into each other, allowing the pieces to both stand alone, and read together collectively. The exterior corners of the structure are extended to suggest the continuation of the grid of booths throughout the rest of the fair, an indication of the relentless number of exhibitors. But this also allows the booth to step back from the given path of visitors, and draw them in, giving more space for the works to breathe from an outside perspective. It is an attempt at breaking with the status quo, to bring a salon-style approach to an otherwise white cube world.

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